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Info
Digital Atlantic is a marketing & creative studio based in New England.
Digital Atlantic was founded by Jack Flynn and Angus Crossley, two New England outdoor enthusiasts with a passion for helping adventure brands thrive in the digital space. Combining Jack’s expertise in data-driven digital marketing with Angus’s skill in visual storytelling, Digital Atlantic offers a unique blend of strategy and creativity. We specialize in building authentic connections between brands and their audiences, from engaging social media content to targeted email and SMS campaigns. Our commitment to exceptional service, efficiency, and continuous learning sets us apart as we partner with outdoor brands to inspire curiosity and adventure.
Marketing Director
Jack Flynn
Jack Flynn combines his expertise in digital marketing with an entrepreneurial spirit that drives growth for brands in the outdoor adventure industry. With a background in Business Management from Babson College and years of hands-on experience scaling his own brand, Jack brings a data-focused approach to every campaign. His role as Digital Marketing Director is to develop strategies that increase engagement, drive conversions, and build long-lasting connections with clients’ audiences. Passionate about helping outdoor brands reach their full potential, Jack leverages his insights and creativity to deliver impactful results.
Creative Director
Angus Crossley
Angus Crossley brings a wealth of experience in visual storytelling to his role as Creative Director at Digital Atlantic. With a deep passion for adventure, travel, and lifestyle content, Angus shapes the visual identity of each brand, ensuring it aligns with their marketing goals and resonates with their audience. His responsibilities span the entire creative process—from ideation to final production—allowing him to craft compelling visuals that capture the spirit of each brand. Angus’s dedication to the craft and his connection to the outdoors make him a vital part of Digital Atlantic’s mission to inspire curiosity and adventure.
Impactful strategies and results crafted for premium outdoor brands.
Our Projects
Social media is where your brand builds community, and we’ve helped multiple outdoor brands do just that. For one client, we designed a social media strategy that balanced user-generated content, brand storytelling, and regular engagement tactics like giveaways. This approach not only increased followers and engagement but also cultivated a loyal customer base. By focusing on consistent, high-quality posts and an authentic brand voice, we create social media presences that encourage interaction and foster brand loyalty.
Social Media Management
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Our team brings brand stories to life through compelling photography and videography that capture the spirit of adventure. In a recent project with a premium outdoor brand, we developed a visual identity that aligned perfectly with their target audience’s passion for the outdoors. By blending product-focused shots with immersive, lifestyle-based content, we crafted visuals that inspired engagement and showcased the brand’s essence. From initial concept to final production, our process is designed to deliver powerful content that resonates and stands out.
Content Creation (Photography & Videography)
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Our targeted email and SMS campaigns are crafted to enhance customer engagement and build long-term connections. In a recent campaign, we created an exclusive VIP program that invited subscribers into a more personal brand experience. This program, complete with weekly giveaways and special offers, drove increased engagement and customer loyalty. Through segmentation and personalized messaging, we ensure each communication feels relevant and valuable, helping to convert leads into loyal customers.
Email/SMS Marketing
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Effective paid advertising drives results, and our data-driven approach maximizes ROI for our clients. For an outdoor brand looking to expand their reach, we launched a targeted ad campaign that utilized audience insights and retargeting strategies. By focusing on the specific interests and behaviors of their target demographic, we delivered ad content that converted views into sales. Whether for brand awareness or direct conversions, our paid advertising strategies are tailored to achieve impactful results for each client.