Make Your Own Luck: How Lucky Crow Turned a Crisis Into a Thriving Business

Lucky Crow

The Art of the Pivot

When the pandemic forced Sarah to close her craft beer taproom in 2020, she faced an uncertain future. Instead of waiting for things to improve, she borrowed a laser engraver, started experimenting, and launched a line of leather patch hats on Etsy. Within a month, she had made $30,000 in sales—a testament to her ability to pivot quickly and seize new opportunities.

Luck Favors the Prepared

The name Lucky Crow symbolizes transformation and the belief that luck often follows hard work. Sarah’s journey is a shining example: she took a chance on an idea, worked tirelessly, and made her own luck. The brand’s tagline, Make Your Own Luck, speaks not only to her story but also to the customers who proudly wear her products.

A Business About Community and Empowerment

From its roots in an uncertain time, Lucky Crow has grown into a thriving business, empowering women along the way. With a team of seven women, the brand embodies its mission to foster opportunity and creativity. Their custom hat offerings, with low minimum orders, empower small businesses and tradespeople to represent their brands proudly and affordably.

Design, Quality, and Growth

Lucky Crow isn’t just about customization; it’s about creating something people love. Sarah’s in-house design team ensures that each product resonates with customers, whether it’s sold online, in retail stores, or directly to businesses. The fact that their products regularly sell out in coastal New England shops speaks to the brand’s design quality and growing appeal.

The Lucky Crow Legacy

Sarah’s story is a reminder that in business, challenges can lead to unexpected opportunities. Lucky Crow is more than a business—it’s proof that pivoting with purpose and embracing hard work can create incredible success. With her sights set on building the Lucky Crow brand in retail, Sarah’s journey is far from over.