The Smarter, More Durable, and More Versatile Alternative to AirTag
- Jack Flynn
- Mar 5
- 2 min read
It started as a side project—an experiment in adapting Apple’s Find My network technology. But when the team at Atúlo Products introduced the Ola Personal Tracker to retailers, the reaction was overwhelming: "Ola is really interesting."
What began as an exploratory idea quickly became a fully developed product. Now, Ola is poised to challenge the dominance of Apple’s AirTag—offering superior features, broader compatibility, and a better user experience at a more affordable price point.
What Sets Ola Apart?
Ola operates on the same Apple Find My network as AirTag, but with key upgrades that make it a smarter choice:
Water Resistance – Ola is fully submersible up to 10 feet, while AirTag is limited to just a couple of feet.
Louder Speaker – Ola’s speaker is twice as powerful, making it easier to locate items even in noisy environments.
LED Light Indicator – Unlike AirTag, Ola features a built-in LED light, providing visual tracking in low-light conditions.
Longer Battery Life – Ola runs for up to 14 months on a single battery, compared to AirTag’s 8-month lifespan.
Smaller, More Efficient Design – Ola features the world’s smallest PCB chipset, making it ultra-lightweight and unobtrusive.
Cross-Platform Compatibility – While Ola seamlessly integrates with Apple’s Find My network, it also offers a dedicated Ola mobile app, ensuring compatibility beyond the Apple ecosystem.
Lower Price Point – With all these added benefits, Ola still comes in at a lower cost than AirTag.
"We took Apple’s technology and made it better," the team at Atúlo explains.
From Medical Tech to Consumer Innovation
Atúlo Products isn’t your typical consumer electronics company. Originally founded as a medical technology firm, the team spent years designing wearable medical devices and health-focused solutions before expanding into lifestyle tech. Their approach to product development follows a human-centered design philosophy, ensuring that every Atúlo product enhances both functionality and user experience.
For Ola, this means creating a personal tracker that seamlessly integrates into users’ lives—whether it’s attached to a backpack, ski gear, pet collar, golf bag, or keychain.
The Future of Ola
With growing demand and an upcoming Amazon launch, Ola is at a turning point. Expanding its reach into more retail stores. As the brand continues to gain traction, one thing is clear—Ola isn’t just another personal tracker. It’s a better one.
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