There’s No Such Thing as a Perfect Product, Only the Best

Cache founders: Dillon and Tyler Green

When it comes to innovation, perfection isn’t the goal—it’s the process. Cache has embraced this philosophy wholeheartedly, leading them to create the most functional and durable modular tailgate pad on the market. “There’s no such thing as a perfect product,” reflects Jack Flynn of Digital Atlantic. “But it’s the pursuit of perfection—always listening, learning, and improving—that leads to the best products on the market.”

This pursuit is evident in Cache’s journey. As Lars, Cache’s Brand Manager, explained, the brand’s commitment to quality stems from its roots: “We get customer feedback, we listen to it, and we change the product based on what they need.” This ethos is exemplified by the evolution of their tailgate pads, from their Kickstarter-launched 1.0 to the award-winning 3.0 debuting soon.

Cache’s focus on continuous improvement aligns with a Japanese philosophy known as Kaizen, emphasizing incremental enhancements through feedback and iteration. As Lars puts it, “Our goal is to make the highest quality products that you could buy.” From thermo-molded materials to modular functionality, their products aren’t just premium—they’re a testament to what happens when a brand refuses to settle.

By prioritizing durability, functionality, and customer input, Cache doesn’t just create tailgate pads; they set a standard for innovation in outdoor gear. As Lars shared, “We spend a lot of time thinking about how to provide functionality other than just having a tailgate that opens and closes.” This philosophy ensures Cache remains a leader in its field, offering products that cater to the real needs of outdoor adventurers.

Ultimately, the story of Cache isn’t just about products—it’s about an ethos of relentless improvement, fueled by listening, learning, and evolving. And that’s how they’re creating the best gear for the outdoor community—one step closer to perfection with every iteration.